Top Selection: The Best Sales Funnel Builders and Software Solutions

In this fast-paced world of building websites, landing pages or sales funnels for your online business, sales funnels are becoming increasingly essential for converting potential customers into paying clients.

You’re wanting a sales funnel for the type of online business you’re building, but how do you go about creating an effective sales funnel? That’s where the online sales funnel builders are worth looking into as a lot of them offer all the features that are essential to converting leads into online sales.

In this post, I’ll go through my top selection of sales funnels to look into, explain what sales funnel builders are, the key features to look for, and show you the best software solutions to help you build an effective sales funnel for your online business.

What is a sales funnel?

Before I dive into my suggestions of the best sales funnel builders to choose from, I’ll explain more on what a sales funnel is.

Imagine an actual funnel – with a wide opening at the top and narrow at the bottom. In the context of online marketing, a sales funnel represents the journey your potential customers (or leads) will take from first seeing your brand, all the way to making a purchase on your site.

The journey your lead takes typically has several stages, including awareness, interest, decision, and then taking action.

The main goal of a sales funnel is to guide your customers through these stages, ultimately leading them to become paying customers.

What is a sales funnel builder?

An online sales funnel builder is a specialized tool designed to help you easily create, optimize, and manage your sales funnels.

These software tools offer lots of different features, they have one-click templates to install and to help you design and implement your sales funnel strategies without needing any technical knowledge or coding skills.

Main features to look for in a sales funnel builder

When selecting the funnel builder you’re going to use to build your site, I suggest making sure it offers some of the following essential features for having an effective sales funnel.

1. User-Friendly Interface & Easy Customization : Look for a modern builder that offers a user-friendly and intuitive interface, which makes it easy to design your funnel and customize your pages.
2. Offers Templates: It’s great when funnel builders offer different pre-designed templates which can save you a lot of time and help get your funnels up and running quickly.
3. Integrations: Ensure the software can integrate well with other essential software tools you may need, like email marketing and CRM platforms and payment gateways.
4. Analytics and Tracking: Check for good analytics and tracking features to help you monitor the performance of your sales funnel and make necessary changes and improvements.
5. A/B Split Testing: This is the ability to run split tests on different funnel variations, this is important for running different tests on your funnel and finding ways to improve your conversion rates.

The best sales funnel builder software

Alright, let’s dive into my top selections of the best sales funnel builders to choose from. I’ve chosen these funnel builders as my suggestions for you to look into. There are lots of other one’s out there, but these are the best, in my opinion.

I recommend choosing one by design, click through and easily create your account to have a quick look at the inner workings of the funnel builder to see if you like it.

Systeme.io

What is Systeme.io?

Systeme.io is an all-in-one online platform designed for individuals and small businesses to setup, manage and grow their online presence. Systeme.io offers all the various tools needed for digital marketing and business management, such as email marketing, sales funnels, website building, online course creation and more. This means users can handle everything from sending newsletters, creating web pages, to selling products and hosting online courses, all within a single platform.

The Systeme.io platform is designed to be user-friendly and very affordable, making it a popular choice for entrepreneurs starting out or looking to simplify their digital tools, as it eliminates the need for multiple subscriptions and integrations by providing a cohesive suite of tools that work seamlessly together.

Main features making Systeme.io a top sales funnel builder:

Systeme.io stands out as a top sales funnel builder due to several key features:

• Fully Integrated Email Marketing: Systeme.io offers professional email marketing tools, allowing you to easy create and send newsletters, automate email sequences, and use tags to segment your audience for certain campaigns. This integration ensures a seamless connection between your sales funnels and email marketing efforts.
• Easy-to-Use Funnel Builder: The Systeme.io platform provides a user-friendly interface for building sales funnels. You can easily create funnels for different purposes, such as selling products, collecting emails, or hosting webinars, with customizable templates that simplify the design process.
• Automated Workflows: Systeme.io allows for the automation of emails and other various tasks within your sales funnel. You can set up automatic triggers for emails, course enrollments, or other actions based on user behavior.
• Creating an Online Course: The platform enables you to create and sell professional online courses directly through your funnels. This feature includes tools for building course modules, managing user memberships, and handling payments, all neatly integrated within your sales funnels.
• Affiliate Program Management: Systeme.io offers tools to create and manage your own affiliate programs for your courses or products. This feature allows you to recruit affiliates, track their performance, and manage payouts, which will increase your leads and sales.
• Website Builder & Blog: Systeme.io includes a drag-and-drop website builder for creating landing pages, sales funnels, a blog and/or websites for yourself of your business. There are no technical or coding skills needed when building in Systeme.io.
• Sales Funnel Templates: You can quickly create your sales funnel by using one of the ready-made templates that are specially designed for this purpose.
• A/B Testing: Systeme.io offers testing of different funnel pages to see which pages perform better and get more conversions.
• E-Commerce & Payment Integrations: You can sell products directly through your funnels, with features for payment processing, order management, and digital product delivery. Systeme.io integrates seamlessly with PayPal, Stripe, Razorpay, Flutterwave & Xendit to process your payments globally.
• Analytics and Reporting: Systeme.io provides analytics and reporting tools to track your leads and performance of your sales funnels. You can monitor metrics such as conversion rates, sales, and visitor behavior, which are crucial for optimizing your funnels.

Systeme.io pricing:

Systeme.io has a flexible and user-friendly pricing system that suits various needs and budgets. Their pricing plans grows with your business, making it easy and completely free starting out… And only start paying once you’re hopefully already earning an income.

After you breech the free version “Contacts” amount, there are three main pricing plans, and you can choose to pay either every month or once a year. If you go for the annual subscription, you can save up to 30%. The prices above are shown on the per month plans.

• Free – You can get a plan that’s always free, allowing you to create three sales funnels, send as many emails as you want to up to 2,000 people, put out one online course, have one custom website address, and do a bunch of other things too.
• Startup ($27 per month) – In this plan, you can create and offer five different courses, send as many emails as you want to a list of up to 5,000 people, build ten different sales funnels to promote and sell your products or services, and use three unique website addresses (custom domains) for your business. Plus, there’s no limit on the number of emails you can send to those 5,000 contacts.
• Webinar ($47 per month) – With this plan, you can create Evergreen webinars, which are webinars that can be viewed anytime. You also get to create 20 blogs and 50 sales funnels, send as many emails as you want to up to 10,000 people, make 20 different online courses, and use up to ten unique website addresses (domains). Plus, this plan includes many other features on top of these main ones.
• Unlimited ($97 per month) – With the Unlimited plan, you can create as many sales funnels, websites, blogs, courses, emails as you want and have full access to all the other features available. Basically all features are Unlimited!

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Stan.store

What is Stan.store?

Stan.store is like a digital shop for creators and influencers who sell stuff online or do affiliate marketing, it was designed specifically for a creators ‘link in bio’. It’s a place where they can sell things like online courses, memberships, digital products like eBooks, or set up meetings. Stan.store was started in 2020.

What makes Stan.store really good is that it offers a lot of great features all in one place. It provides professional solutions to features like collecting people’s email addresses, organizing meetings or classes, and selling digital products online. Stan.store offers a fast checkout, which is great for increasing sales online. It’s really good for people who make content online and want to monetize their work.

Main features making Stan.store a top sales funnel builder:

Stan.store is not just another link·in·bio, Stan takes care of your entire workflow, start to finish. Some of the main features included are:

1. Email Lead Collection and Memberships: Creators and influencers can collect email addresses from their audience and easily set up memberships for regular content like newsletters or weekly tips​​.
2. Sell Digital Products & Services: Creators can sell a wide range of products or services, including online courses, digital downloads, and personalized video responses. They can also use the platform to schedule meetings and refer users with a Stan affiliate link​​.
3. Create Calendar Bookings: Stan.store integrates easily with calendars for scheduling meetings, coaching sessions, or one-on-one consultations, syncing with Google Calendar to streamline your process​​.
4. User-Friendly Course Builder: The platform provides tools for creating high-quality online courses, catering to both beginners and experienced influencers​​.
5. Audience Analytics: Stan.store offers an Analytics feature, allowing creators to track and understand their audience’s engagement with their store, this feature provides valuable insights into customer behavior and the performance of products or services
6. Customization and Ease of Use: The platform offers various themes and drag-and-drop functionality for easy product creation and customization. It eliminates the need for coding or complex setup, allowing creators to focus on content creation​​.
7. Quick Checkout: This feature simplifies the buying process by keeping the sales pitch and checkout on one page, reducing the time from discovery to purchase, and helping to increase sales conversions​​.

Stan.store pricing:

Stan.store offers decent pricing plans for creators and influencers starting their online business.

1. Creator Plan ($29 per month): This plan includes a range of features like a mobile and desktop optimized store, calendar invites and bookings, analytics, unlimited course products, 1-tap checkout, recurring subscription products, and an audience/newsletter builder​​.
2. Creator Pro Plan ($99 per month): The Pro plan includes all features of the Creator plan, plus additional advanced tools such as advanced pricing and payment plans, discount codes, limit quantity options, order bumps and upsells, a funnel builder, an affiliate share feature, and email marketing​

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ClickFunnels

What is ClickFunnels?

ClickFunnels is a popular web-based software designed to for building and managing sales funnels. ClickFunnels provides templates and tools that make it easy for businesses to create custom landing pages, email sequences, and checkout pages without needing advanced technical skills. It’s particularly useful for small to medium-sized businesses looking to increase their online sales or lead generation efficiently.

ClickFunnels also offers features for tracking and analyzing the performance of these funnels. Users can see how visitors move through the funnel, identify where they drop off, and understand which parts of the funnel are most effective. This data helps in optimizing the funnels for better conversion rates. In addition, ClickFunnels integrates with various payment systems and email marketing tools, making it a comprehensive solution for managing online sales strategies. Its user-friendly interface and wide range of functionalities make it popular among entrepreneurs and digital marketers.

Main features making ClickFunnels a top sales funnel builder:

ClickFunnels offers a wide range of features, below are some of the main features:

1. Sales Funnel Creation: ClickFunnels allows users to create lots of different types of sales funnels, such as lead capture funnels, sales funnels, event funnels, and membership funnels.
2. Funnel Templates: The system provides a wide range of pre-designed templates for different types of pages and funnels, which users can further customize to suit their brands needs.
3. User-Friendly Page Builder: Offers a user-friendly interface for building pages within the funnel, making it easy to design landing pages, sales pages, and thank-you pages without coding.
4. A/B Split Testing: Enables the testing of different funnel page designs to see which performs better in terms of conversions.
5. Email Integrations: Integrates with popular email marketing platforms, such as ActiveCampaign, Aweber, Constant Contact, GetResponse, MailChimp, and more… allowing for automated email campaigns and follow-up sequences.
6. Payment Gateway Integration: Supports integration with a range of payment systems like PayPal, Stripe, and others for processing online payments directly within the sales funnel.
7. Affiliate Management: Includes a built-in feature to manage affiliates who can promote your products.
8. Analytics and Reporting: Provides detailed analytics on funnel performance, including visitor behavior, conversion rates, and sales data, etc.
9. Membership Functionality: Allows the creation of membership sites where users can access exclusive, paid-for content. This is a great way to generate recurring income with your users.
10. Webinar Funnels: Facilitates the creation of webinar funnels for hosting live or recorded webinars.

ClickFunnels pricing:

ClickFunnels gives you a chance to try out their service free for 14 days, just like similar sales funnel tools. During this trial, you can use almost all of their features. If you want to continue using ClickFunnels after the trial ends, you’ll need to choose one of their monthly payment plans. They offer three different plans to suit different needs.

ClickFunnels offers three main pricing plans:

1. Basic Plan ($127 per month): This plan offers 1 Website, 20 Funnels, 3 Users, 1 Domain, 10,000 Contacts, Unlimited Courses, Unlimited Workflows, Unlimited Pages, Unlimited Products, Unlimited Email Sequences, ShareFunnels, Analytics, CF1 Maintenance Mode Plan​.
2. Pro Plan ($157 per month): The pro plan offers 1 Website, 100 Funnels, 5 Users, 3 Domains, 25,000 Contacts, Unlimited Courses, Unlimited Workflows, Unlimited Pages, Unlimited Products, Unlimited Email Sequences, ShareFunnels, Analytics, CF1 Maintenance Mode Plan, API Access
3. Funnel Hacker Plan ($208 per month): 3 Websites, Unlimited Funnels, 15 Users, 9 Domains, 200,000 Contacts, Unlimited Courses, Unlimited Workflows, Unlimited Pages, Unlimited Products, Unlimited Email Sequences, ShareFunnels, Analytics, CF1 Maintenance Mode Plan, API Access​

These plans are structured to cater to different levels of business needs, from basic to advanced.

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Cartflows

What is Cartflows?

Cartflows is a WordPress plugin that enhances e-commerce websites by creating custom sales funnels. It integrates with platforms like WooCommerce and allows users to design landing pages, checkout pages, upsells, and downsells. Its aim is to streamline the buying process, leading to increased sales.

The plugin is known for its ease of use, featuring a drag-and-drop interface and pre-built templates. Cartflows helps users understand customer behavior through features like A/B testing and analytics, making it a valuable tool for improving online sales strategies and customer experiences.

Cartflows is an excellent choice for adding a sales funnel directly to your existing WordPress website. This is especially useful if you prefer to manage everything in one place, rather than using separate external software for your sales funnel.

Main features making Cartflows a top sales funnel builder:

Cartflows is a versatile tool which offers some great features for enhancing e-commerce capabilities on WordPress websites.

1. Customizable Sales Funnels: Allows users to create custom sales funnels that guide customers through a series of steps leading to a purchase.
2. Pre-Built Templates: Offers a variety of ready-made templates that can be easily customized to fit your brand and products.
3. Drag-and-Drop Builder: Integrates with popular WordPress page builders, enabling a user-friendly drag-and-drop interface for easy funnel creation and customization.
4. One-Click Upsells and Downsells: Enables the addition of one-click upsell and downsell offers to increase average order value.
5. Order Bumps: Allows the inclusion of order bumps on checkout pages to encourage additional purchases from your users.
6. A/B Split Testing: Offers the ability to test different versions of your sales funnels pages to see which pages performs better, and helps you to increase sales.
7. Conversion Tracking and Analytics: Provides tools to track and analyze your customers behavior and sales funnel performance.
8. WooCommerce Integration: Designed to work seamlessly with WooCommerce, the top eCommerce plugin, making it a great option for those using this eCommerce platform in their WordPress website.
9. Custom Checkout Fields: Allows the further customization of checkout fields for you to gather more customer information or tailor and improve the checkout process.

Cartflows pricing:

CartFlows is different from many funnel-building tools because it is a sales funnel builder plugin designed specifically for WordPress websites. And the way WordPress plugins often work is using the freemium model.

This means that there is a limited free version which you can install and start using to see if you like the plugin, with the option to purchase the Pro versions which are usually priced according to features added, and amount of installs needed.

• Free Plugin – You can install and try out the free version of Cartflows from the WordPress directory, it should give you a good idea if you’ll need the pro version, but these free plugins are usually limited.
• CartFlows Starter ($79 per year) – For use on 1 website, this plan includes only the main checkout features.
• CartFlows Plus ($149 per year) – For use on up to 10 websites, this plan includes everything in the Starter Plan, plus Order Bump Features, One-Click Upsells / Downsells, and a bunch of Other Benefits.
• CartFlows Pro ($269 per year) – For use on up to 30 websites, the Pro plan offers everything listed in the main features above.

It’s important to visit the Cartflows website, as software pricing can frequently change and may offer promotional discounts or additional pricing tiers throughout the year. Cartflows also offers a “no questions asked” 14 days refund policy.

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Kartra

What is Kartra?

Kartra is an integrated online platform that is crafted for creators and built for business management. It combines tools such as websites and landing pages, email & video marketing, marketing automation, webinars, online courses, payment processing and more, all built into one system. This integration makes managing your online business more simple by reducing the need for connecting multiple software solutions.

Kartra’s user-friendly interface makes it very accessible to those without technical skills. It offers customizable templates for various marketing materials and detailed analytics for tracking campaign performance. Suitable for businesses of all sizes, Kartra provides a very flexible and scalable solution for most online businesses.

Main features making Kartra one of the top sales funnel builder:

Kartra offers some great features to provide a complete suite of tools for running and managing an online business:

1. Website and Landing Page Builder: User-friendly drag-and-drop functionality to create websites and landing pages for your business without needing any coding skills.
2. Email Marketing: Tools for capturing leads, automating email campaigns, including broadcasts, autoresponders, and behavior-triggered emails.
3. Membership Sites: Kartra offers the ability to create and manage membership portals, including content delivery and subscription management.
4. Shopping Cart and Checkout: Kartra integrates with some of the top payment gateways such as PayPal, Stripe, Authorize.net & Braintree to process payments when selling your products and services online.
5. Funnel Builder: Create and manage sales funnels that guide customers through the process to make a sale.
6. Video Hosting: Host and publish video content directly within the platform.
7. Affiliate Management: Kartra has the functionality to create and manage your own affiliate programs, track commissions, and recruit affiliates.
8. Helpdesk and Customer Support: It also offers a built-in helpdesk system for you to manage customer support, including ticketing and live chat features.
9. Analytics and Reporting: Detailed reporting and analytics to track the performance of various aspects of your online business.
10. Calendar and Appointment Scheduling: Kartra Calendars syncs with your Google Calendars and has very easy integrations with Google Meet and Zoom to simplify your busy and ever-changing schedule.
11. Forms and Surveys: Get to know your users inside and out with Kartras tools to create custom forms and surveys for lead capture or customer feedback.

Kartra pricing:

Kartra offers four main pricing plans in 2023, each catering to different business needs and sizes:

1. Starter Plan ($119 per month): Includes: Up to 2,500 leads, 1 custom domain, and includes a lot of the Kartra features. This plan excludes some features like Helpdesk support, Real-time funnel analytics, webinars & surveys & quizzes. Save $240 per year when you purchase an annual plan.
2. Growth Plan ($229 per month): Includes: Up to 12,500 leads, 3 custom domains, and includes a lot of the Kartra features. This plan excludes Real-time funnel analytics and Helpdesk Live Chat. Save $480 per year when you purchase an annual plan.
3. Professional Plan ($549 per month): Includes: Up to 25,000 leads, 5 custom domains, and all of the Kartra features to manage your online business. Save $1440 per year when you purchase an annual plan.

Are there other sales funnel builders?

Yes! There are many other sales funnel builders available out there… Like Kartra, Kajabi, GetResponse, GrooveFunnels, Convertri, just to name a few. A lot of them could also be pretty good but the funnel builders I’ve suggested above should have everything you need and more.

What is the difference between a website and a sales funnel?

A website is more like a virtual storefront for your business, offering a blog and/or providing information about your products or services.

In contrast, a sales funnel is more of a guided journey which is made to lead visitors towards a specific action, such as making a purchase. While a website is essential for establishing an online presence, a sales funnel is more focused on sales and conversions.

What is the difference between a landing page and a sales funnel?

A landing page is a single, standalone web page designed for a specific purpose, like also capturing leads or promoting an specific offer… Whereas a sales funnel, is a series of interconnected pages and steps that will guide your leads through multiple stages of the buying process.

Landing pages are a crucial component of a sales funnel, but a sales funnel includes more specific steps for the user to go through.

Best Sales Funnel Builders: Conclusion

Choosing the best funnel builder for your new online business depends on your specific needs, budget, and sometimes your technical skill level.

Consider which of the features offered matter most to you when making your choice. It’s often a good idea to start with a free trial or a limited plan to see how well the software solutions align with your requirements, and this is where I’d recommend trying out System.io first as their starter plan is free up until you have collected 2000 contacts, and there’s after it costs are pretty low and hopefully by then you are already making money to cover the minimal costs.

So, get started today and watch your online business grow with one of these winning sales funnel builders!